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Ribbon FINLAND 100
Digital business courses for high school students

Young Business Generations

location_on Helsinki, Finland
Young Business Generations offers a digital business course unit for upper secondary education. Courses are based on innovative pedagogical solutions and materials from real life business partners.
We want as many young people as possible to have a chance to study international business, if they choose so.

- Mikko Hakala, Executive Manager, Economic Information Office


HundrED has selected this innovation to

Finland 100

Key figures

Innovation Overview

16 - 18
Age Group
Updated on February 1st, 2021
about the innovation

What is it all about?

A significant number of young people will consider setting up a business soon after graduation, but the education system does not currently provide necessary skills. International school success does not translate into business world success by itself. Connecting secondary education to the labor market will benefit both students and society.

The Young Business Generations Business Courses provide entrepreneurial skills relevant to working life by combining up-to-date pedagogy, content created by experts and an innovative digital learning platform.

Courses take advantage of real life business content delivered by partner companies, and are modified for teaching purposes. The courses enhance knowledge on economic structures and provide relevant skills for working life.

There are four courses:

1. Sales, Marketing and Commercialization:, commercialization, managing your finances, the importance of marketing, sales conditions

2. Communication and negotiation skills: the conditions and importance of constructive communication in business; the stages, goals and techniques of negotiation and different ways of communicating

3. Global market economy: international trade, challenges and opportunities of globalization, megatrends in the economy, importance and implementation of responsible business

4. Economy, Finances and Entrepreneurship: running a profitable business, understanding entrepreneurship, accounting and financing

Online courses are completed partly under teacher supervision, partly remotely. Courses are available in Finnish, Swedish and English.

The engaging learning model, developed by the professor Kirsti Lonka of the University of Helsinki, has been selected as the pedagogical approach to the courses. It is one way of implementing phenomenon based learning, which has been scientifically proven to be one of the best ways to learn.

The engaging learning model emphasizes the steps of an activating and interactive learning process:

  • Activation and attracting interest
  • Collaborative information building
  • Summary
  • Reflection

The key to engaging learning is experiencing the meaningfulness of learning and interest that together lead to internal motivation and discovery.

The experiences from the courses have been positive: 91% of the students participating in the courses would recommend them to their friends. The courses have been in use in over 40 high schools in Finland and abroad.



HundrED Academy Review


Courses teach business skills without compromising on content or pedagogy.


Students feel that the courses are very inspirational and useful for working life.


The digital course material allows for easy application and tailoring the courses locally.


See this innovation in action


Achievements & Awards

May 2019
September 2017
Finland 100
June 2017
Innovation page created on

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Inspired to implement this? Here's how...

Getting to know the structure of the courses
Get to know the courses first to get a comprehensive picture of the content.
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Getting the course and how to proceed
Contact the Young Business Generations team to subscribe, for additional information and how to proceed.
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School Visit or Training
You can request a school visit or online training to get started. The training is provided by the Economic Information Office.
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Gathering students and getting started
Once you have started the course, the Economic Information Office provides you full time assistance, if needed. Forms of assistance include guidelines for involving students, instruction and assessment.
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Giving feedback
After the course, you can give feedback on the course’s successes and development targets by filling out the embedded questionnaire. We continue to improve the content and the platform of the course based on user feedback.
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Participating in related events
Our course has often opened doors to summer jobs for the students and inspired them to participate in the annual Slush Youth event.
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