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Ribbon HUNDRED 2019
Vroom uses the science of early learning to help parents turn everyday moments into brain-building moments.


location_on United States
Science shows our children's first five years of life are when they develop the foundation for lifelong learning. Every time we connect with young children, it's not just their eyes that light up--it's their brains, too. Built with insights from researchers and parents, Vroom provides science-based tools and materials that inspire families to turn everyday moments into brain-building moments.
"Parents are seeing that they don't need special toys or expensive materials to create an atmosphere for learning. They are their child's most important 'toy' and teacher."

Save the Children: Early Steps to School Success Ambassador


HundrED has selected this innovation to

HundrED 2019

Parental Engagement

Key figures

Innovation Overview

Target Group
1 500 000
1 447
Updated on May 20th, 2022
about the innovation

How can I help my child learn and have the best start in life?

The science of early childhood development is clear: the earliest years of a child’s life offer an incredible time of learning and development. During this time, the architecture of a child’s brain is rapidly forming—at a rate of one million neural connections every single second.

What fosters these connections and makes them strong? Positive interactions with the adults in a children’s lives.

Because parents today are overwhelmed and stressed, how can they make extra time for “brain-building”? That’s where Vroom comes in!

Vroom was developed in collaboration with leaders in neuroscience, psychology, behavioral economics, parenting, and early childhood development. Their collective goal: to share the proven science of early brain development in new ways so parents and other caregivers have the tools they need to help all children become thriving adults.

To do this, Vroom translates complex early learning and development research discoveries into free tips and activities that are simple enough to fit into the daily routines of parents and are right at their fingertips.

With over 1,000 tips written in clear, accessible language, Vroom celebrates the work parents are already doing to support their children’s growing brains and shows it doesn’t take extra toys or time to help boost their child’s learning. All 1,000 tips are available in both English and Spanish.

There are tons of tips to explore and caregivers have the assurance that each Vroom Tip is based on early childhood pedagogy and research.

Tips are available to parents and caregivers across many channels: on the website, the Vroom app for mobile devices, the Vroom by Text program in the US, and in free to download print materials. Every Vroom tip is age-appropriate, so a one-year-old and a five-year-old won’t get the same tips.

Additionally, Vroom partners with trusted brands and organizations to meet parents where they are and inspire a brain-building interaction. Rather than expecting parents to make time for extra activities in their busy lives, Vroom identifies overlooked moments, like bath time, mealtime, or visits to places like the doctor's office, as underutilized opportunities to engage in learning and brain-building.

Since launch, Vroom has reached nearly 1.5 million families across the U.S, and the globe.

Vroom helps parents, caregivers and others nurture a child's learning while strengthening the adult-child relationship. Every Vroom activity helps teach your child the life skills they need to thrive today—and in the future. 


HundrED Academy Review

The program is available via different platforms (including text for places with minimal internet access) that are available in various contexts. Accessibility in two languages means that this can be scaled wider than the English speaking world.

- HundrED Academy Member

Developmental-research based, accessible, age-graded, free tips and resources, research suggesting Vroom has positive parent engagement outcomes, an evaluation tool-kit in the works, and substantial reach, Vroom has impact!

- HundrED Academy Member
Positive, supportive experiences with parents and other adults are important to children’s brain development. These foundational interactions build brain architecture and help ensure that children will have strong and resilient brains. Vroom Tips give parents effective, easy ways to promote learning and bond with their child.
Academy review results
High Impact
Low Scalability
High Impact
High Scalability
Low Impact
Low Scalability
Low Impact
High Scalability
Read more about our selection process

Achievements & Awards

September 2021
Parental Engagement
May 2019
November 2018
HundrED 2019
July 2018
Innovation page created on

Spread of the innovation

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Inspired to implement this? Here's how...

Children use their eyes to learn! See what catches your child’s eye and talk about it. Or connect eye-to-eye, then smile, chat, hug, or make funny faces!
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Young children learn best when you follow their lead! Tune into your child’s words, sounds, ideas, and movements! Then respond with your words and actions.
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Children’s brains light up when you talk, sing, or make sounds back and forth with them. Chat about your day, foods, and what’s around you, or string sounds together for a fun conversation!
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Take Turns
Children learn from taking turns. Trade off when you and your child play, talk, or explore—they go, you go, they go, you go!
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Children’s brains grow when you help them stretch their learning further. Keep a moment going: ask your child a question that starts with what, where, how, or why!
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Share the Science
Behind every Vroom Tip, there's brain science
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