The science of early childhood development is clear: the earliest years of a child’s life offer an incredible time of learning and development. During this time, the architecture of a child’s brain is rapidly forming—at a rate of one million neural connections every single second.

What fosters these connections and makes them strong? Positive interactions with the adults in a children’s lives.

Because parents today are overwhelmed and stressed, how can they make extra time for “brain-building”? That’s where Vroom comes in!

Vroom was developed in collaboration with leaders in neuroscience, psychology, behavioral economics, parenting, and early childhood development. Their collective goal: to share the proven science of early brain development in new ways so parents and other caregivers have the tools they need to help all children become thriving adults.

To do this, Vroom translates complex early learning and development research discoveries into free tips and activities that are simple enough to fit into the daily routines of parents and are right at their fingertips.

With over 1,000 tips written in clear, accessible language, Vroom celebrates the work parents are already doing to support their children’s growing brains and shows it doesn’t take extra toys or time to help boost their child’s learning. All 1,000 tips are available in both English and Spanish.

There are tons of tips to explore and caregivers have the assurance that each Vroom Tip is based on early childhood pedagogy and research.

Tips are available to parents and caregivers across many channels: on the Vroom.org website, the Vroom app for mobile devices, the Vroom by Text program in the US, and in free to download print materials. Every Vroom tip is age-appropriate, so a one-year-old and a five-year-old won’t get the same tips.

Additionally, Vroom partners with trusted brands and organizations to meet parents where they are and inspire a brain-building interaction. Rather than expecting parents to make time for extra activities in their busy lives, Vroom identifies overlooked moments, like bath time, mealtime, or visits to places like the doctor's office, as underutilized opportunities to engage in learning and brain-building.

Since launch, Vroom has reached nearly 1.5 million families across the U.S, and the globe.

Vroom helps parents, caregivers and others nurture a child's learning while strengthening the adult-child relationship. Every Vroom activity helps teach your child the life skills they need to thrive today—and in the future.