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The Language Ambassadors

place Finland

Languages open doors!

The Language Ambassadors visit schools and talk about their own unique and inspiring experiences with language learning. With the school visits, the students get a concrete understanding of the personal benefits of knowing languages in the world outside of school. The goal is to increase the students' motivation to learn languages, with an emphasis on learning Swedish in Finland.

Bilingual Education


HundrED has selected this innovation to

Bilingual Education

Web presence






Target group
January 2020
Why should I learn Swedish?

About the innovation

Let the Language Ambassadors show you the way!

Many are proud of the languages they know and have learned and are eager to share their own language learning story.This is what the Language Ambassadors ™, or Kielilähettiläät (Fin)- Språkambassadörerna (Swe),network is all about!

The network wants to improve the attitudes towards bilingualism and increase the understanding of what a great personal resource knowing and speaking languages reallyis. With the help of living and local language learning stories, the goal is to awaken the student's inner motivation to learn and use languages.

In order to make the experience more relatable, language ambassadors usually visit schools from their own home area. As of now, the emphasis lies on the two official languages of Finland: Finnish (majority) and Swedish (minority), andthe main purposeis to evoke greater interest for the national minority language.

The ambassadors visit schools and organizations and talk about their own fun and inspiring experiences with language learning. During the visit, the students can also discuss theirplans for the future, and how proficiency in Swedish and/or Finnish can further these or open new doors.

The ambassadors represent all ages, backgrounds, levels of education, and geographical areas. The ambassador can be from Finland or an immigrant - it does not matter. As the emphasis lies on sharing the experience of learning and knowing a language, the language ambassadors are non-native speakers. Visits in Finnish-speaking schools are held in Swedish, and visits in Swedish-speaking schools are held in Finnish.

The Kielilähettiläät - Språkambassadörernanetwork coordinates language ambassadors to schools, and helpthose interested to become language ambassadors. The Network is also actively in contact with Swedish teachers through their association.

Once a mutual time for the visit has been found, the responsibility of planning and execution of the visit passes on to the teacher and the ambassador. With the help of a handbook they are able to build a working concept that suits the pupils/students. This handbook has been developed based on the feedback we have received during the project and is updated continuously.

The network also maintains a language podcast, which discusses various aspects of language learning together with the Language Ambassadors. Many teachers have made their pupils/students listen to some of these podcasts prior to a visit.

During its first year of operations (April 2019 to March 2020), the Language Ambassadors visited 496 classes and we were able to reach almost 9000 students in over 180 schools all around Finland. The Coronavirus stopped our Language Ambassadors from physically visiting the schools but currently we are doing a pilot with distance visits.

Our future goal is to start implementing the Language Ambassador -method with other languages. Maybe one day the Language Ambassadors -method could be implemented in other countries as well.

The response has been very positive! According to feedback given by 3600students, 100 teachers and 50 language ambassadors:

  • 95% of teachers wanted to arrange more school visits with language ambassadors

  • more than half of the students felt that the school visits increased their motivation to learn Swedish

  • nearly half of the students noted that the school visits provided them with new information and/or perspectives

  • all language ambassadors have visited more than one school.

Impact & scalability

Impact & Scalability

The Language Ambassadors understands the importance of role models in second language learning. They offer insight into how multilingualism can be used outside of the school context. This empowers students to appreciate and acknowledge the various benefits of language learning in their communities. With plans to expand, this innovation is working towards scaling globally.

HundrED Academy Reviews

It is an efficient way to revive the Swedish language in Finland, because it is already there, and the role of language ambassadors are critical to ensure its importance.

It is exciting to read that the language ambassadors visit schools and talk about their own unique and inspiring experiences with language learning. Kids can relate to the other children of their age more, rather than always hear stories from adults.

- Academy member
Academy review results
High Impact
Low Scalability
High Impact
High Scalability
Low Impact
Low Scalability
Low Impact
High Scalability
Read more about our selection process

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