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Storytelling and Digital Technology for Inclusive Education

Tai leverages the power of storytelling and digital technology to achieve inclusive education.

In Tanzania, where just 2% attain tertiary education, our content—animations, comics, and radio stories—promotes behaviour change to bridge education gaps. Tai engages communities, providing relatable digital/print content. Through community dialogues, we empower youth, fostering positive change & challenging norms. By striving for community-led solutions, we contribute to reshaping our future.

Shortlisted
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Overview

HundrED shortlisted this innovation

HundrED has shortlisted this innovation to one of its innovation collections. The information on this page has been checked by HundrED.

Web presence

2013

Established

51K

Children

2

Countries
Target group
Students lower
Updated
May 2024
Tai envisions a future where every child has equal access to quality education by employing engaging and educational content. We seek to bridge educational gaps and make learning more accessible and relatable. Through community dialogues and engagement, we hope to challenge societal norms that may hinder inclusion. The organization aspires to instigate positive behavior change among youth, empow

About the innovation

Why did you create this innovation?

Tai Tanzania, born from a passion for transformative education, addresses Tanzania's education gap where only 2% reach tertiary level. A group of dedicated volunteers founded Tai Tanzania in 2013. After three years of traditional programs, we innovated using storytelling and digital tech, boosting engagement from 60% to over 98%. Our journey signifies the power of an innovative approach.

What does your innovation look like in practice?

Tai's innovation strives to ensure every child has equal access to education, irrespective of gender, background, physical appearance, or circumstances. Our innovation in practice involves a multi-faceted approach to education. Using animations, comics, and radio stories, Tai transforms educational content into engaging and relatable formats. The use of traditional and digital technology enables widespread access, especially in urban and rural communities.

The innovation extends beyond content creation. Tai actively engages with communities, facilitating dialogues that empower youth and challenge societal norms. By fostering community-led solutions, Tai aims to reshape the educational landscape for a brighter and more inclusive future.

Our success, evident in increased engagement, highlights the transformative power of combining storytelling and digital technology in making education accessible and impactful in Africa.

How has it been spreading?

Tai strategically spreads its innovation for maximum impact.
- Engaging with 73+ schools, we implement innovative educational content, that directly impacts students.
- Through community dialogues, Tai sparks discussions on youth empowerment, societal norms, and community-led solutions, transcending the classroom.
- Leveraging digital platforms, including animations, comics and radio stories, we make educational content accessible, especially to those with internet access.
- Recognizing traditional media's enduring influence, we employ radio for outreach, ensuring our impactful message reaches areas with limited digital access.
- With a forward-looking approach, we plan to develop a desktop application for remote engagement, aligning with the tech-driven society.

If I want to try it, what should I do?

You can access our educational content through our digital learning portal: https://www.tai.or.tz/edutainment/explore-all
Or through our Youtube Channel: https://www.youtube.com/watch?v=t08E-Vd5lww&t=13s

Soon, all our content will be accessible through our desktop and mobile apps.

Implementation steps

Baseline Research
This step involves basic data gathering on a particular topic through a combination of desk research, literature review, and key informant interviews. The goal at this step is to determine the issue that will become the focus of subsequent steps in the process. Tai pays attention to making sure that both the scope and substance of the issue determined is a true reflection of the youth experience and the topic is one that young people and society both care about.
Composition
Once an issue has been defined in scope and substance, the next step is to develop a relatable storyline that young people will find engaging. Tai works with copywriters and other experts to develop a storyline and script, to define characters all of which are tested through a painstaking process of recitations and character rehearsals.
Content Production
Once the content has been fully developed, the content is now ready for production. For this, Tai works with a team of media and production experts to create animated movies and/or comics. These formats are chosen due to their ability to spark discussion and command the attention of young people- both of which are critical factors for successful engagement.
Content Dissemination & Engagement
Once production is complete, the last step aims to facilitate both dissemination and engagement. Various platforms are leveraged for this including social media, school debates, radio shows, and print media, among others. The key during this step is to reach as many young people as possible using preferred channels but most importantly to engage the target youth population and/or society in dialogue to drive learning.
MEAL - Monitoring, Evaluation, Accountability and Learning.
Tai Tanzania gauges impact through comprehensive assessments, tracking engagement metrics for educational content, assessing behavioural changes in youth, evaluating school participation, measuring the impact of community dialogues on societal norms, and tracking long-term educational outcomes. This ensures a thorough understanding of the effectiveness and lasting impact of our innovative education initiatives.

Spread of the innovation

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