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Entrepreneurship education program for elementary schools, where pupils develop their skills by running their own company in a group.

Pikkuyrittäjät

Finland
The aim of Pikkuyrittäjät (Little Entrepreneurs) is to increase and strengthen the pupils participation and ability to take initiative with learning by doing; to encourage children to think about their own ideas and to try them in practice. The goal is to provide children with life changing experiences and a feeling of success to show that anything can be achieved if you keep trying.
Introduction

Learning by doing

Almost 40 000 pupils and over 500 schools have experienced the Pikkuyrittäjät-journey!

The aim of Pikkuyrittäjät (Little Entrepreneurs) is to increase and strengthen the primary school pupils participation and ability to take initiative with learning by doing; to encourage children to think about their own ideas and to try them in practice. As the program progresses, the pupils learn a variety of skills and use the skills they learn in school in practice. The mini-company acts as a learning environment combining the knowledge from school, practical skills, as well as cooperation with business volunteers outside the school.

The goal is to provide children with life changing experiences and a feeling of success to show that anything can be achieved if you keep trying.

Nine-theme program full of experiences

1. Let your ideas fly!

Getting to know your own strengths and think creatively.

2. Names and plans

Coming up with a name for the mini-company and brain- storming a business idea.

3. Branding

Building a corporate image and creating your own logo.

4. Pitch your idea

Practicing customer service situations and devising a sales pitch.

5. Let's talk about money

Familiarizing with pricing, finance and shaping advertisements.

6. Marketing

Exploring of digital marketing and designing a webpage for the mini-company.

7. Getting ready for the Grand Finale

Checking everything is ready for the finale.

8. The Grand Finale

Organizing an event, where pupils are selling the products to real customers.

9. Celebration 

Reviewing and celebrating the lessons learned.

In 2018 there was a Pikkuyrittäjät mobile application launched to support the program. With the mobile application, it is possible to get deeper into themes through tests and games, as well as share learning outcomes through videos and photos. For pupils it is also possible to get forward with the program and repeat themes during the program in their own pace.

Part of Junior Achievement Finland

Pikkuyrittäjät is facilitated by Junior Achievement Finland (JA Finland). Pikkuyrittäjät is a locally invented learning environment that came up with an experimental action by parents with corporate background. Pikkuyrittäjät was piloted in 50 schools at 2014-15. At 2016 Pikkuyrittäjät was developed to be able to fit as a practical tool and learning environment to support national core curricula. Today 11 000 pupils participate in Pikkuyrittäjät every school year.

Pikkuyrittäjät was awarded for the best European Education Program in Oslo 2016 and in Houston 2018 (Global Best Awards).

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Innovation Overview
10 - 12
Age Group
40 000
Children/Users
1
Country
2014
Established
Not-for-profit
Organisation
202
Views
Tips for implementation
Program is part of primary school studies, most often used as optional subject or combining subjects such as maths, mother tongue and literature, visual arts and social studies. Teacher will run the learn-by-doing based program with the class after examining the material.
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See this innovation in action

Pikkuyrittäjät national final 2017
Playing the shop is a common thing for children. We bring that ideology as a learning program to primary school.
The Grand Finale event in Vihti, Finland
Pikkuyrittäjät national final 2019

Milestones

Achievements & Awards

Map

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Steps

Inspired to implement this? Here's how...

01
Get to know Pikkuyrittäjät
To begin with Pikkuyrittäjät (Little Entrepreneurs), teacher will go trough the online material on program website. In the material every theme is explained and the teacher is provided with information and tips related to program.
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02
Order program material free of charge
After getting familiar with the program, teacher can order the program material from the website. All the material for the program are free of charge for Finnish schools.
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03
Start a journey with the class
Schools will be provided with the teacher's guide, handbook for pupils and blue Pikkuyrittäjät t-shirts. We will also provide schools with extra online material, such as mobile application and templates t.ex letters and receipts. Every pupil will also get a certificate after the program.
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