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Curious Learning

Curious Learning is a non-profit putting literacy apps in the hands of children giving them the opportunity to learn to read.

Curious Learning curates, localizes, optimizes, and distributes open-source learning apps that provide a path to literacy in 50+ languages, regardless of proximity to schools. Curious Learning has more than 10 years of proven impact, harnessing the natural curiosity of children, along with the neuroscience of how the brain learns to read, and has reached approximately 5 million learners.
HundrED 2025
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Overview

HundrED has selected this innovation to

HundrED Global Collection 2025

Updated April 2025
Web presence

2014

Established

120

Countries
Students early
Target group
It is very rare for a literate parent to raise an illiterate child. If a whole generation can become literate, we can inoculate the planet against illiteracy. If we are successful, we will have helped create a world where Curious Learning, the organization, is no longer needed because everyone has become a curious learner.

About the innovation

Why did you create this innovation?

A billion people will struggle to learn to read in the next 25 years, and schools are unable to fill the gap. Africa is headed into a population explosion. It is estimated that by 2050, 1 in 4 people on the planet will be African. Simultaneously, India’s population is continuing to rise. Between these two regions, over 1 billion people will be added to the planet within the next 25 years who are unable to get the support they need to learn to read.

What does your innovation look like in practice?

In an effort to step in where governments and societies have not, Curious Learning curates, localizes, and distributes local language-specific, open-source, mobile apps that allow anyone to learn to read anywhere in the world. These apps, including the flagship app, Feed the Monster, empower learners through self-guided exploration while teaching them the building blocks of literacy.

Apps can measure literacy skills and provide a more cost-effective assessment than traditional methods, offering a unique opportunity to scale digital learning tools. In support of this, research conducted by the World Bank, UNICEF, and World Vision has all shown the effectiveness of our digital literacy content and approach.

Furthermore, our experience with awareness campaigns allows us to target specific geographic locations and demographic groups efficiently and inexpensively. This allows parents anywhere to provide free learning content to their children in support of their education.

How has it been spreading?

Our apps currently have content in 50+ different languages.

We average close to 100,000 downloads per month, and our complete content suite has surpassed 5 million downloads.

We have reached all 195 countries worldwide, and as of 2022, there are 6.567 billion smartphone subscriptions globally, indicating a highly enabling environment for digital learning tools.

Using a digital marketing approach, we reached 100K Ukrainian learners within the first 100 days of the invasion.

We aim to reach 20 million learners over the next 3 years.

If I want to try it, what should I do?

Spread the word, download the apps, and start sharing: https://play.google.com/store/apps/developer?id=Curious+Learning

One of the best ways to get apps into the hands of children is to inform parents of the available content: https://www.youtube.com/watch?v=JbUKg41eYfc

Contact partnerships@curiouslearning.org for more information.

Impact & scalability

HundrED Academy Reviews

Curious Learning's apps significantly boost global literacy with interactive, self-guided tools. Backed by endorsements from organizations like the World Bank and UNICEF, they swiftly aid education access during crises.

Curious Learning has been implemented in 195 countries, with content in 50+ languages and over 5 million downloads. It provides comprehensive documentation for implementation and is adaptable for different contexts, ensuring scalability and replicabilility.

- Academy member
Academy review results
Impact
Scalability
Exceptional
High
Moderate
Limited
Insufficient
Exceptional
High
Moderate
Limited
Insufficient
Read more about our selection process

Implementation steps

Awareness
A parent, caregiver or teacher becomes aware of and interested in the Curious Learning content for learning. They realise that they can facilitate an enabling environment, i.e. they have access to a device that a child can use to learn with our content. Since learning gains have been show with 20mins per day, it need not be a dedicated device.
Engagement
Download and continued engagement with content
Graduate
The child learns how to read and has developed the self-confidence to continue their life-long learning journey.

Spread of the innovation

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