Pre-pandemic, 387MM children were not reaching minimum literacy proficiency by the 4th grade. Today, that number has reached 484MM. With 90% of children in Sub-Saharan Africa, and 78% in South Asia, lagging behind grade level reading at age 10, we needed to scale up quickly. Millions of children are on the path to growing into young adults without having mastered fundamental literacy skills.
In an effort to step in where governments and societies have not, Curious Learning curates, localizes, & distributes local language-specific, open-source, mobile apps that allow anyone to learn to read anywhere in the world. These apps, including the flagship app, Feed the Monster, empower learners through self-guided exploration while teaching them the building blocks of literacy. Furthermore, apps are able to measure literacy skills & provide a more cost-effective assessment than traditional methods, offering a unique opportunity to adapt digital learning tools at scale. In support of this, research done by the World Bank, Unicef, & World Vision have all shown the effectiveness of our digital literacy content and approach.
Our experience with awareness campaigns allows for the targeting of specific geographic locations and demographic groups efficiently and inexpensively. This allows parents anywhere to provide free learning content to their children in support of their education.
Apps - We currently have content in 50+ different languages.
Distribution - We average 100,000 downloads per month. Our complete content suite has surpassed 3.5 million downloads and we have reached all 195 countries in the world. Furthermore, as of 2022 there are 6.567 billion smartphone subscriptions in the world, which indicates a highly enabling environment for digital learning tools.
For example, using a digital marketing approach, we reached 100K Ukrainian learners within 100 days of the invasion starting.
We aim to reach 20 million learners over the next 3 years, and hope you will be part of that journey!
Spread the word, download the apps, and start sharing: https://play.google.com/store/apps/developer?id=Curious+Learning
One of the best ways to get apps into the hands of children is to inform parents of the available content: https://www.youtube.com/watch?v=JbUKg41eYfc
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