Amaze is a free, video-based sexual health resource for youth ages 10-14 designed to provide honest, accurate information directly where they are - online. Through short, professionally created animated videos, Amaze seeks to empower young people to attain the information that is often overly censored in their schools. Using research to inform the content, platform, delivery, messaging and framing of sexual health for very young adolescents , Amaze has pioneered a strategy to educate young people directly, giving them what they deserve - honest, accurate sexual health information.
The Amaze project is grounded in research on the sexual health needs of very young adolescents, informed by focus groups with this demographic and evolves based on their feedback, thus honoring their experiences and perspectives. Amaze seeks to shift the social norm about adolescent sexual health to one in which people are understood to be sexual from birth to death and affirms the key milestones of typical adolescent sexual development with a focus on youth ages 10-14. Various observational studies have demonstrated that videos can be powerful instruments for education. With over 90 engaging and high quality videos released to-date and as many translated and/or adapted videos available across more than 23 countries, research has shown videos can be a powerful way to educate young adolescents with critical information about puberty, body image, healthy relationships and other sexual health topics.