Foreign content laced with foreign characters proliferate the literacy learning tools that children 0 to 10 years have access to. The drive is to protect local, support local, appreciate local, yet approximately 8% of our population, the third largest group from whom our future leaders are to be derived, are disadvantaged by their limited educational exposure to what is indigenous to our islands.
At Bright Eyed we focus on sound research and target audience insights, combined with our story techniques - diverse characters, curiosity-driven plots, relatable concepts, age-appropriate language, and high quality visual elements, to bring topics to life. Fundamentally, we stand by the importance of creating material that stimulates the developing mind of children, creating opportunities for children to begin the process of articulating their thoughts, dreams, and aspirations through connecting with stories that reflect their surroundings. Our topics are focused on natural and cultural capital - the environment, biodiversity, food, heritage, culture, festivals, folklore, sports, and music.
We execute our stories in:
Books (picturebooks, comics, graphic novels, colour, activity)
Lesson plans
Merchandise
Exhibitions
Workshops
Film / Animation
AR / VR
Games
To date under the BE brand, we have produced an apparel line, several picture-book titles, eco-education activity zones for the Inter-American Development Bank and an immersive exhibition at Castle Killarney (Stollmeyer’s Castle) in partnership with the Ministry of Tourism, Culture and the Arts. The exhibition attracted thousands of visitors, setting a new record for the historic attraction.
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The BE brand is currently retailed in 20 stores locally and across the Caribbean region, and sold internationally via our e-commerce platform wearebrighteyed.com and amazon.com.
