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Our mission is to be the first consumer engagement channel for international schools, future-ready students and parents everywhere.

We offer schools a showcase - a conduit for parents to engage with educators and network within a wider learning community. Through our platform we want to discover the 'change-makers', individuals working to influence the future of education, today. We will become the glue between an international schools admissions and marketing goals and parents who are enthusiastic to be included and informed.


Information on this page is provided by the innovator and has not been evaluated by HundrED.

Web presence






January 2018
Students, teachers and parents working together are the future of education.

About the innovation

A consumer engagement channel for international K-12 education

The idea forKidsnschools was not born from a lightbulb moment. The process was an evolution of ideas and of discovering what parents and schools both wanted to achieve as consumer and provider. This discovery took the form of conversations with families, stakeholder interviews and drawing from personal experience of working in the international K-12 education sector.


Kidsnschools exists to help parents make informed choices when relocating with school-age children. We recognise international families as a single definable group - a flow of parents seeking world class schools for their children. We believe that today’s parents have the talent to inspire and engage and play a bigger role in the work of education. Kidsnschools is a conduit for parents to engage with schools and network within a wider learning community.

Kidsnschools’ website

  • Our platform unites schools and parents in the same online space.

  • Our pages present the hyper-addressable education landscape located in cities worldwide.

  • Our showcases are for schools marketing, communications and reputation management.

Schools’ showcases

A school is able to differentiate itself by showcasing actionable ideas and deep learning pedagogies designed to engage and change the world. Schools can achieve this through content marketing targeted at their consumers.


Today’s educators require programmes that prepare students for their futures by inspiring them to participate in a journey, where they will not only be proactive in creating their destiny, but capable of being included in it.

Kidsnschools’ community

We have the potential to be a global community of learners - a cohort of people simultaneously experiencing the same problems.

Implementation steps

Schools and parents need to know about Kidsnschools

Building traffic will confirm that we can build a nexus of people willing to have conversations, share ideas and better understand how our students can be equipped with future skills.

For the learning communities that surround international schools, we believe that Kidsnschools fills a white space in the market. Even though the template for growing the community we imagine doesn’t yet exist, we do know that customer engagement community platforms and social listening is really taking off.

Schools need to understand the power of great content

Listening to what your customers are saying and what they may feel they need from you, or even contribute to your organisation, may not be high up on your list, but marketing to an audience of influencers is similar to powerful word of mouth marketing.

As global communications have improved, like everybody else, parents are now much more conversant with technology and their expectations are becoming increasingly sophisticated. For this reason, any product or service occupying the niche market for international schools will need to satisfy these expectations - by adopting processes that inform and take place before, during and after uptake or involvement.

Schools need to know who are their innovators

Innovation is a journey, a type of collaborative problem-solving taking place between people who have different expertise and different points of view. Anyone whatever their level or role has a voice.

We are passionate to become a marketplace of ideas arrived at through debate and discourse, where individual differences are amplified not minimised. The challenge will be to nurture from the bottom up and not let it all degenerate into chaos.

Overall we aim to be the aggregator and not the dictator of viewpoints - by becoming a social architect and creating the space where people are willing and able to share and combine their talents and passions.

Schools need to attach resources to thought leaders

At its core, thought leadership is where you tap into the talent, experience and passion inside your schools and businesses or from your communities, to answer the biggest questions on the minds of your target audience on a particular topic.

The source is not as important as the content. Thought leadership doesn’t mean a big name from a big organisation, it means you provide the best and deepest answers to your customers’ authentic questions in the ways they like to consume them.

Kidsnschools needs a Co-Founder

My name is Sue and I founded Kidsnschools as a UK Comany in 2016. in May 2017 we launched our Kidsnschools' website.

We* are currently executing a pilot in Vietnam to prove the concept and to dicover and validate a suitable business model.

I am looking for a Co-Founder with the skills and expertise to help create the values that will drive us forward as a company that is relevant to this niche. I am more than happy to receive expressions of interest from passionate believers in our goals.

Please contact sue@kidsnschools.comto talk through your thoughts and ideas.

*A freelance team of professionals from around the world providing mentorship, marketing and technical assistance, and editorial content.


  • Solo founders take longer to reach scale stage compared to a founding team of 2.

  • Balanced teams with one technical founder and one business founder raise 30% more money, have more user growth and are less likely to scale prematurely than technical or business-heavy founding teams.

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