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Sue Furness

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Our mission is to be the first consumer engagement channel for international schools, future-ready students and parents everywhere.

www.kidsnschools.com

Vietnam
We offer schools a showcase - a conduit for parents to engage with educators and network within a wider learning community. Through our platform we want to discover the 'change-makers', individuals working to influence the future of education, today. We will become the glue between an international schools admissions and marketing goals and parents who are enthusiastic to be included and informed.
Introduction

A consumer engagement channel for international K-12 education

“Students, teachers and parents working together are the future of education. ”

Professor Rose Luckin University College London (UCL)

The idea for Kidsnschools was not born from a lightbulb moment. The process was an evolution of ideas and of discovering what parents and schools both wanted to achieve as consumer and provider. This discovery took the form of conversations with families, stakeholder interviews and drawing from personal experience of working in the international K-12 education sector.

Parents

Kidsnschools exists to help parents make informed choices when relocating with school-age children. We recognise international families as a single definable group - a flow of parents seeking world class schools for their children. We believe that today’s parents have the talent to inspire and engage and play a bigger role in the work of education. Kidsnschools is a conduit for parents to engage with schools and network within a wider learning community. 

Kidsnschools’ website

  • Our platform unites schools and parents in the same online space. 
  • Our pages present the hyper-addressable education landscape located in cities worldwide. 
  • Our showcases are for schools marketing, communications and reputation management. 

Schools’ showcases

A school is able to differentiate itself by showcasing actionable ideas and deep learning pedagogies designed to engage and change the world. Schools can achieve this through content marketing targeted at their consumers. 

Educators

Today’s educators require programmes that prepare students for their futures by inspiring them to participate in a journey, where they will not only be proactive in creating their destiny, but capable of being included in it. 

Kidsnschools’ community

We have the potential to be a global community of learners - a cohort of people simultaneously experiencing the same problems.

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Innovation Overview
3 - 18
Age Group
-
Children/Users
1
Country
2017
Established
For-profit
Organisation
300
Views
Tips for implementation
Schools currently spend a large amount on traditional marketing and use social media for online marketing. With Kidsnschools marketing can be targeted towards their existing and potential consumers. Bespoke content can convey their message and be supported by examples of innovation and best practice. Schools will need to create resources for producing great content and analysis of ROI.
Connect with innovator
Sue Furness
Milestones

Achievements & Awards

Map

Spread of the innovation

Steps

Inspired to implement this? Here's how...

01
Schools and parents need to know about Kidsnschools
Our first step must be to raise awareness of kidsnschools website inside Vietnam, which is the country we chose to launch our pilot .
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02
Schools need to understand the power of great content
Discovery-driven learning is not just for the classroom. Learning from customer-centric data and delivering compelling data-driven stories can be aschools path to achieving unique differentiation, as well as significant and quantifiable business results.
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03
Schools need to know who are their innovators
The challenge will be to how to coordinate cooperation, collaboration and competition simultaneously. Coordinate different motivations, from the amateur motivations of people in our community with the strategic motivations that drive best practice among today’s education professionals.
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04
Schools need to attach resources to thought leaders
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise.
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05
Kidsnschools needs a Co-Founder
Solo founders take longer to reach scale stage compared to a founding team of 2. Balanced teams with one technical founder and one business founder raise 30% more money, have more user growth and are less likely to scale prematurely than technical or business-heavy founding teams.
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