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Adaptive Reading app designed to help children learn to read in English


location_on India
Adaptive reading app designed for children aged 3 to 12 to learn to read in English - it provides carefully curated collection of stories, language honing activities, competitions, and daily positive news matched to their kids’ reading levels via an AI ready recommendation engine. Built on 8 years of research, it first locates the users reading level and then navigates them to the desired level.

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Key figures

Innovation Overview

3 - 12
Age Group
70 000
2 137
Updated on January 27th, 2022
about the innovation

About fREADom

  • Built on 7.5 years of primary and secondary research, Freadom is an adaptive mobile reading app that helps children learn to read in English by instilling a daily reading habit. It provides parents and teachers curated and levelised stories, activities, quizzes and daily positive news to enjoy with the child
  • It first locates the users' reading level and then navigates them to the desired level, basis a proprietary reading scale developed by Stones2Milestones. The aim is to encourage family bonding over time spent reading together from an early age, which studies have found to be the most effective way of nurturing a lifelong reading habit
  • We use an AI ready recommendation engine to match users to the most relevant content. Detailed data collection allows us to share regular traction reports for all content on Freadom and customise content for users
  • User profile metrics, a Leaderboard and monthly reports sent to schools help track and celebrate the child's progress.
  • The organisation is in research partnership for impact evaluation with the Human Centered AI division at Stanford University  and IIM Calcutta 
  • Freadom goes out to parents of ~70,000 students across the country
  • Content partners associated with Freadom include leading book publishers like Harper Collins, Penguin Random House, Champak, Worldreader, Pratham, Book Dash, African Storybook, BookBox, Bookosmia, Kalpavriksh, BaalGatha and many more
  • Freadom was featured on Apple App Store as 'Apps we Love', won first prize at GMC Calibrator for EdTech startups in December, 2018, was awarded Best Startup-Innovation by CL Educate in January, 2019, and deemed ‘Best Technological Solution for Early Childhood Education’ by EdTechReview in February, 2019

Achievements & Awards

July 2019
Innovation page created on
February 2019
Best Technological Solution for Early Childhood Education - EdTechReview
February 2019
Featured as #1 on Apple App Store 'Apps We Love' List
January 2019
Best Startup - Innovation - MeltingPot2020 (CL Educate)
December 2018
GMC Calibrator - Grand Prize (EdTech Startups)

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