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Helena  Good
Placing creativity at the heart of education

Daydream Believers

location_on United Kingdom
Daydream Believers are a group of passionate, award-winning educators, employers and students who have come together to embed creativity at the heart of education because we believe that innovation, curiosity and resilience are crucial to unlocking the potential of the future workforce. We are bringing the "real world" into our classrooms.
Catriona Campbell, CEO EY Innovations Lab - BIMA 10 Judge
“Creating a platform for children to learn creativity and critical thinking is fantastic. Being taken on as a level 5 qualification in Scotland shows impact. Change is hard in education.”

Catriona Campbell, CEO EY Innovations Lab - BIMA 10 Judge


HundrED shortlisted this innovation

HundrED has shortlisted this innovation to one of its innovation collections. The information on this page has been checked by HundrED.
Key figures

Innovation Overview

Target Group
12 000
Updated on August 9th, 2022
about the innovation

Why did you create this innovation?

Collaboration is at the heart of everything we do, and we continue working in partnerships with incredible people at the forefront of innovation and creativity to develop our resources like LEGO, Skyscanner and many more. We are inspiring our young people to build new things and to create meaning and sense in the networked world of today, just as we might have needed when we were 13.

How does your innovation work in practice?

Our partners create free online resources for teachers which we believe will shape and inform the whole curriculum in our schools by putting context to essential skills and sharing challenges in a simple, efficient and creative manner.

In January 2021 we launched a new qualification in Creative Thinking (15 - 18 years). Based on a simple creative process, our qualification has 5 broad learning outcomes which are clearly mapped to our resources and assessment App. Our Playlist of resources that support the Creative Thinking qualification has been created in collaboration with LEGO, Ellen MacArthur Foundation, Studio LR, Acrylicize and Edinburgh Napier University. Learners are encouraged to think differently, break the rules, fail, collaborate and generate creative, innovative solutions. and ideas. Through the use of challenge-based learning, we are supporting creative thinking across the curriculum and helping to remind ourselves of what makes us uniquely human, creative and brave!

How has it been spreading?

Since the start of our online programme in 2019 over 12,000 lessons have been downloaded. We have had over 42,000 unique visitors from over 135 countries.

In December 2021 we were awarded a BIMA 10, recognising us as one of the UK's top 10 digital change-making projects.

In Nov 2021 we worked with LEGO, Pecha Kucha and the Ellen MacArthur Foundation on our #getonwithit challenge at COP26. Over 1200 young people, policymakers and partners attended our workshops in Glasgow

2021 - 2022 Schools across Scotland piloted our new Creative Thinking qualifications. In August 2022, 24 Primary and High schools across Scotland will work with us on a new set of challenges.

We are working with Oxford Cambridge Exam Awarding body to create a new qualification in Sustainability using our Playlists

If I want to try it, what should I do?

Our experience has proven impact and scalability. All our resources are free to download on our website and can be filtered by age, duration and category. We want to support creative thinking across the world and are keen to speak to partners who are interested in embedding our resources and/ or the Creative Thinking qualification. For more information please contact


Achievements & Awards

July 2022
Global Dimension Award 2022 - Top Resource
May 2022
Innovation page created on
May 2022
Stellar Assessment App is launched
November 2021
We were recognised as one of the ten digital change making projects in the UK
October 2021
At COP26 in we worked with LEGO Build the Change and the Ellen MacArthur Foundation to deliver Getonwithit workshops.
August 2021
Creative Thinking Qualifications piloted in High Schools
October 2020
HundrEd Ambassador - Helena becomes an Ambassador
May 2019
launch of our website.

Spread of the innovation

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Inspired to implement this? Here's how...

Everyone is a Daydream Believer
We’re continuously looking to expand our network of daydreamers, so please get in touch and help us inspire the next generation of creative problem solvers.
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