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Daydream Believers

Placing creativity at the heart of education

Daydream Believers is a group of passionate, award-winning educators, employers and students who have come together to embed creativity at the heart of education because we believe that innovation, curiosity and resilience are crucial to unlocking the potential of the future workforce. Using project-based learning, we are bringing the "real world" into our classrooms.

HundrED 2023


HundrED has selected this innovation to

HundrED Global Collection 2023

Web presence






Target group
April 2023
“Creating a platform for children to learn creativity and critical thinking is fantastic. Being taken on as a level 5 qualification in Scotland shows impact. Change is hard in education.”

About the innovation

Why did you create this innovation?

Collaboration is at the heart of everything we do, and we continue working in partnerships with incredible people at the forefront of innovation and creativity to develop our resources like LEGO, Skyscanner and many more. We are inspiring our young people to build new things and to create meaning and sense in the networked world of today, just as we might have needed when we were 13.

How does your innovation work in practice?

Our partners create free online resources for teachers which we believe will shape and inform the whole curriculum in our schools by putting context to essential skills and sharing challenges in a simple, efficient and creative manner.

In January 2021 we launched a new qualification in Creative Thinking (15 - 18 years). Based on a simple creative process, our qualification has 5 broad learning outcomes which are clearly mapped to our resources and assessment App. Our Playlist of resources that support the Creative Thinking qualification has been created in collaboration with LEGO, Ellen MacArthur Foundation, Studio LR, Acrylicize and Edinburgh Napier University. Learners are encouraged to think differently, break the rules, fail, collaborate and generate creative, innovative solutions. and ideas. Through the use of challenge-based learning, we are supporting creative thinking across the curriculum and helping to remind ourselves of what makes us uniquely human, creative and brave!

How has it been spreading?

Since the start of our online programme in 2019 over 12,000 lessons have been downloaded. We have had over 42,000 unique visitors from over 135 countries.

In December 2021 we were awarded a BIMA 10, recognising us as one of the UK's top 10 digital change-making projects.

In Nov 2021 we worked with LEGO, Pecha Kucha and the Ellen MacArthur Foundation on our #getonwithit challenge at COP26. Over 1200 young people, policymakers and partners attended our workshops in Glasgow

2021 - 2022 Schools across Scotland piloted our new Creative Thinking qualifications. In August 2022, 24 Primary and High schools across Scotland are working with us on new challenges.

In January 2023 we launched a new global challenge in partnership with adidas, D&AD and global leading creative agencies.

If I want to try it, what should I do?

Our experience has proven impact and scalability. All our resources are free to download on our website and can be filtered by age, duration and category. We want to support creative thinking across the world and are keen to speak to partners who are interested in embedding our resources and/ or the Creative Thinking qualification. For more information please contact helena@daydreambelievers.co.uk

Impact & scalability

HundrED Academy Reviews
All the resources are free to download on the website and can be filtered by age, duration and category making them easy for teachers to integrate into lesson plans and contextually relevant. Highly scalable model.
High impact, internally & externally validated on teachers knowledge for creative, challenge based classroom teaching, which further expands through students engagement, cooperation and knowledge.
- Academy member
Academy review results
High Impact
Low Scalability
High Impact
High Scalability
Low Impact
Low Scalability
Low Impact
High Scalability
Read more about our selection process


D&AD New Gen Awards
We are very proud to announce our partnership with adidas to create the New Gen Awards. This award is focused on empowering young people aged 11-18 to think creatively about a range of socially important topics and give them a chance to provide creatively brave responses to a brief set by global brands and creative industry leaders. https://daydreambelievers.co.uk/new-gen
#GetOnWithIt at COP26 Glasgow 2021
Daydream Believers present Creative Thinking Qualification and Circular Fashion resource at COP26
Daydream Believers - Creative Thinking Qualification
This new qualification uses Playlists that allow teachers to build an academic year that excites their classes. World-leading brands are working with us to bring their wicked challenges to  learners and engage them in creating solutions that drive future innovations.https://vimeo.com/713612467
BIMA 10 Winner - Daydream Believers
They changed everything.BIMA 10 wasn’t your usual awards ceremony. We were looking for the projects that would help shape our industry, inspire a generation of digital professionals and define what exceptional looks like.Daydream Believers - BIMA 10 Winnerhttps://vimeo.com/622307843
Creative Thinking Qualification Event - Sharing a passion for creating engaging education for young people.
In this video, we hear from some of the partners who have worked with us this year in our pilot of the Creative Thinking Qualification. https://vimeo.com/719364489

Implementation steps

Everyone is a Daydream Believer

All of our resources on the Daydream Believers website are free to use and can be filtered by age, lesson length and category. You simply click on the lesson you would like to use, add it to your tool kit, download it and use it right away! 

You can find out more about the Creative Thinking Qualification and access our Playlist of challenges that support the Creative Thinking qualification for senior pupils in High Schools here. As our Playlists grow they will enable teachers to select challenges and design their own academic year and Playlist. 

Our resources have been created by some of the amazing partners who have supported Daydream Believers over the past few years. These include Skyscanner, LEGO, University of Edinburgh and Rockstar Games. Find out why they want to work with us and access their resources here.

If you would like to try our Stellar assessment app which can map challenge-based learning against the design process then click here

If you would like to chat about any aspect of the Daydream Believers experience then please contact me at - helena@daydreambelievers.co.uk 

Spread of the innovation

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