There are many educational apps available for schools and higher ed learners but remarkably less for preschoolers.
We are convinced about our mission: It is time to make proper use of unavoidable screen time spent by our kids in our digital age.
It is time to give children a head start at school, and to give parents confidence that game-based tools can improve their kids' learning.
Our solution provides a high-quality gamified learning experience. We reach this by working with experts from relevant fields such as early childhood education, digital learning, game design and storytelling. By applying techniques from AI to our learning platform, CatnClever gives each user a personalised learning journey by identifying his or her strengths and weaknesses, and adjusting the exercises accordingly. The lessons, moreover, motivate and encourage children’s engagement in a range of different ways, to address different learning styles: in addition to using game mechanics, the activities incorporate movement exercises, socio-emotional prompts, and real-world issues to appeal to a range of children’s interests and aptitudes. By providing children with early practice in foundational skills, CatnClever prepares them for the challenges of primary school, and gives parents the confidence of knowing that their children’s screen time is being used with a product they can trust.
To date, with very limited marketing, we reached about 150k free users.
Our journey began with a free app in 2022, followed by a shift to Freemium one-off in Q4/22, to experiment with users’ WTP. iOS users demonstrated very positive trends, with 5.8% payer conversion in Switzerland and 2% worldwide. In Q2/23 we introduced Freemium Subscriptions, with €25 p.a.
The main KPIs (payer conversion and ARPPU) showcase favourable outcomes: during H1/23, ARPPU doubled, exceeding €6 per month, and payer conversion rate for iOS devices reached an impressive 2.35% in Q2/23. Currently, with very modest marketing, we sell 60-80 applications per month and generated €250 in July, expecting to collect €1500 in Dec 2023.
We are committed to SDGs 3,4, & 10, and offer our app for free to families in need.
If you want to show our app to your child, please download the app from App Store or Google Play Store on your device, enter the age and the name of the child, and start the learning experience by tapping on the lighted object on the screen. The app gives immediate feedback through encouraging comments and helps the child to progress with learning, the achievements can be seen in Parent Dashboard.