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Annie Advisor

Find students who need help early

According to research, only about 20% of students ask for help in time. Annie is a chatbot that nudges students at the right times via text/instant message to offer them help, lowering the threshold to ask and receive support. When barriers to learning are removed, students feel better and their studies proceed.

HundrED 2024


HundrED has selected this innovation to

HundrED Global Collection 2024

Web presence






Target group
Students upper
June 2023
We hope to remove the stigma for asking for help at school. We want to help schools switch from reactive to proactive students support.

About the innovation

Why did you create this innovation?

School dropouts and student well-being are common problem areas, especially in secondary and higher education. We heard from schools in our previous work over and over that teachers and support providers are doing only reactive work with already escalated problems and not proactively preventing issues. We thought there must be a better way to do this for all our benefit.

What does your innovation look like in practice?

The Annie chatbot sends a text message to students and directs them to the right person, service or information through the conversation with the bot and based on their situation.
This lowers the threshold for asking for and getting help.
We also provide a tool for the support providers to address support needs and a tool for admins to build and reuse chat flows.

On average, 80% of students reply to Annie's messages and 15% will have a support need. We also have early indications that Annie reduces the dropout rate at schools (about 20%) but having a research background, we're not comfortable stating a causality yet.
88% of students say they want Annie permanently at their school after trying it only once.
These results are well above industry averages.

How has it been spreading?

After starting the company 2 years ago, Annie's usage has grown quickly by word-of-mouth and we now work with 21 schools and around 40k students. We focused initially on secondary vocational education in Finland, but were contacted by high schools and universities early on and have now expanded to other countries.

We've won the Global Edtech Startup Awards Nordic and Baltic competition in 2022 (out of 200+ startups) and finished 5th globally (out of 600+ startups).

Our goals for the next 2-3 years is to make Annie even more scalable and accessible to schools where support services are not as available. We are piloting Annie especially in Southern Europe, Latin America and Sub-saharan Africa.

If I want to try it, what should I do?

Simply contact us at or via WhatsApp to +358408472763 and let's agree on a short call to discuss. The best way to find out if Annie works for you is to try it out with a sample of your students and collect feedback.

Impact & scalability

HundrED Academy Reviews

Annie provides students with a low-threshold opportunity to express support needs that might have otherwise gone unmentioned. This helps learners progress in their studies as they see an increase in self-esteem, creativeness, passion, and much more.

Annie's chatbot solution is highly scalable, making it applicable to various educational settings, enabling personalized support for a larger student population, and fostering academic success and well-being.

- Academy member
Academy review results
High Impact
Low Scalability
High Impact
High Scalability
Low Impact
Low Scalability
Low Impact
High Scalability
Read more about our selection process

Implementation steps

Chat flow design workshop
Annie includes chat flow templates for a variety of different situations where students may have trouble. There are e.g. tailor messages for new students, after a failed exam and helping students even after graduation.
Together the school and Annie go through a student support design workshop, where we modify one of these templates to the school's needs. We agree on schedules, target groups and metrics of success.
Small pilot group
Next, the chat flows are sent to students via WhatsApp or SMS and students receive the help they request. Typically, about 75% student will reply and 20% will have a support need that the school doesn't know about.
Follow-up with students who needed help
The students who requested help receive a check-in message from Annie after two weeks. It checks if their need was met and if not, directs them to additional support.
Meet & review
Finally, Annie will provide analytics, feedback from students/staff and a report on the metrics of success we agreed before the pilot. We go through these together and compare with results from other schools to see if the pilot was successful. If the pilot had an impact, we agree on next steps to continue and perhaps try out new chat flows.

Spread of the innovation

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