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Toyi is a limitless, creative play kit without instructions, which enables children to transform everything around them into unique toys.

Toyi

Turkey
With Toyi, a water bottle can be transformed into a six armed robot, old boxes can become train compartments or a pine cone can come to life as a cute monster. Offering a brand new playing experience for children, whose creativity is malnourished in today’s circumstances.
Introduction

Turn Everything Into Toys

With Toyi Every Kid is a Toy Designer.

With a kit consisting of wheels, feet, eyes, joints, sticks, flexible rings and junction parts, kids aged 6+ can transform any material around them to a toy of their desire. A water bottle can turn into a rocket, an old box to a train compartment or a pine cone to a cute monster. With Toyi, children can design their toys on their own or along with their friends, improve their creativity by making their dream toys come to life. In this way they become real explorers interacting with their physical and social surroundings, and their inner worlds.

More Room for Children and Play, with an Open-Ended Play Experience.

The play and toy industry is shaped by grown-ups whose creativity is limited compared to children. Play rules are set by grown-ups, they tell children how to play and what toys to make. Even with toys composed of construction blocks, the end product is shown to children beforehand. Toyi is giving priority to children’s needs and supports free play. There are no instructions or rules in Toyi kits. The entire process is left to kids’ imagination. With the open-ended play experience Toyi provides, children can make a limitless number of toys using their creativity. Toyi reminds parents, tutors and all grown-ups that child-led play is a great way for children to develop lifelong skills.  

21st Century Skills improving through Play.

Toyi is designed not only to ensure that children will not lose their creativity as they grow up, but also to enable them to develop many skills that they need in this century. As children redesign the materials around them they acquire the up-cycling instinct by producing without consuming in their early ages. With the special play experience it provides, Toyi improves the 21st century skills of children such as problem solving, critical and innovative thinking, communication, adaptation, cooperation, taking initiative, and help them become more creative, productive, self-confident, nature-loving lifelong-learners.

“Let’s make everything a toy, everywhere a playground!”

Elif Atmaca, the designer of Toyi, aims to trigger children’s imaginative powers and states this necessity as follows: “Especially in regions with many disadvantaged children, it is hard to send them the desired toys; so we thought we should make something that allows these children to transform the materials around them into toys.” Toyi, which has come to life following this idea, has been developed by realizing that all children who can’t use their creativity in full due to urban lifestyle, pressure for academic success, parental instructions, and restrictions of the toy industry, can benefit from this approach and product. Toyi aims to be the toy of every kid, regardless of their sex, language, geographical location and socio-economical status.




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Innovation Overview
ALL
Target Group
25 000
Children/Users
13
Countries
2018
Established
For-profit
Organisation
145
Views
Tips for implementation
There are no instructions or rules in Toyi kits. The entire process is left to children’s imagination. With the open-ended play experience Toyi provides, children can make a limitless number of toys using their creativity.
Contact information
E
Media

See this innovation in action

Toyi - Make The World Children's Playground!
Toyi on Instagram: “Sizinle mutluluk dolu bir haberimizi paylaşmak istiyoruz <3 Kickstarter Kampanyamız boyunca alınan her Toyi karşılığında biz de bir…”
Join Play Advocates on World Children’s Day!
Toyi on Instagram: “Bu sene Toyi'ler 8 Mart'ta "Eşit Oyun Eşit Gelecek" için yürüyor!#8Mart #8martdunyakadinlargunu ... This year we march for Equal Play…”
Toyi on Instagram: “Acaba ne yapıyor? 🎈🤖🎾🔭🍎🧤👓🔦🔎🎈 Toyi oyun kitinin içinden çocuklara neyi nasıl yapacaklarını baştan söyleyen yönergeler çıkmadığını biliyor…”

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