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Ribbon HUNDRED 2022
Building an equal foundation for every child

Rocket Learning

location_on India
Rocket Learning’s solution is technology and community-enabled behaviour change – creating the social incentives and behavioural nudges to pull parent communities to engage with children and teachers. In the last 8 months, we’ve impacted 100,000 engaged users in partnership with 10,000 govt. schools across 3 states. Our vision is to help catalyze a parent-led movement for high quality education.
Overview

HundrED has selected this innovation to

HundrED 2022

Key figures

Innovation Overview

PARENTS
Target Group
100 000
Children/Users
1
Country
2020
Established
Not-for-profit
Organisation
809
Views
Updated on May 20th, 2022
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about the innovation

Why did you create this innovation?

Research shows that caregiver involvement at home and school is the most crucial factor in a child’s learning – something wealthy parents practice in abundance. However, low-income parents lack Awareness, Information and Motivation (AIM) to help their children with foundational learning. And this leads to a world in which close to 50% of Indian kids are left behind even before entering school.

How does your innovation work in practice?

Rocket Learning’s solution is technology and community-enabled behaviour change – creating the social incentives and behavioural nudges to pull parent communities to engage with children and teachers.
We leverage widely available platforms to create digital classroom groups, containing a teacher and 10-15 parents. Rocket Learning sends simple videos demonstrating at-home learning activities and practice worksheets to these groups automatically, and ask parents to
send back daily responses of themselves doing activities with their children – this creates peer
effects, accountability and habits. We conduct social media challenges and campaigns, influencer role modelling, share “Smart Family” certifications and report cards to ensure high engagement. This is all enabled by our core technology stack, which sends out real-time nudges and does large-scale data analytics on parent responses, allowing personalisation of instructions to parents.

How has it been spreading?

In the last 8 months, we’ve impacted 100,000 engaged users in partnership with 10,000 govt. schools across 3 states. Assessments show a significant rise in learning outcomes. Celebrities like Indian cricket player Suresh Raina are driving aspirational messaging through media campaigns, and researchers at MIT-JPAL are measuring our effectiveness. We have demand from government school systems to work with 2 million children in the next year.
The dream is to create a national social movement in the next 5 years – in which 50 million parents build the habit to engage with their child’s learning, and to create a future in which no child loses their future by the age of 8.

If I want to try it, what should I do?

Rocket Learning is trying to create a fully scalable pre-K system with no infrastructure, that can is anchored by communities, can go country from country, that’s verified by data. In order to adapt our solution to your context, please reach out to us at contact@rocketlearning.org.

Research

HundrED Academy Review

Rocket Learning has impressive national scaling strategy underway: high quality evaluation, parent-led movement, social and mass media advocacy building, broad and deep EL capacity/expertise, public will and political capital necessary for quality at scale.

- HundrED Academy Member

Rocket Learning provides a two-way interaction opportunity, with the large-scale data analytics system it has developed, which includes real-time nudges, personalisations of instructions, asking parents their daily responses for the activities.

- HundrED Academy Member
Academy review results
Scalability
Impact
High Impact
Low Scalability
High Impact
High Scalability
Low Impact
Low Scalability
Low Impact
High Scalability
Read more about our selection process
Milestones

Achievements & Awards

November 2021
HundrED 2022
February 2021
Innovation page created on HundrED.org
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