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Rerai Umntwana ("Nurture the Child")

place Zimbabwe

Empowering Zimbabwean parents to give every child the best start in life

Rerai Umntwana (“Raise the Child”) is Zimbabwe’s national parenting support programme that helps caregivers turn everyday moments into early learning. Built with the Ministry of Health and Child Care, it offers play-based early learning activities, milestone tracking, and trusted guidance on child development in Shona, Ndebele and English. It works offline and collects no personal data.

Overview

Information on this page is provided by the innovator and has not been evaluated by HundrED.

Updated April 2026
Created by

UNICEF Zimbabwe

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Web presence

2026

Established

1

Countries
Parents
Target group
Our vision is that every caregiver in Zimbabwe feels confident and supported as their child’s first teacher, and that every child experiences early learning through responsive care, play, and interaction from the earliest years. We hope that more children, in homes and not only in classrooms, experience the playful, language-rich, responsive early years that set them up to thrive in school and life. We aim to strengthen learning where it matters most: in the home. By making early learning practical and accessible, Rerai Umntwana helps caregivers integrate play, communication, and stimulation into everyday routines. This leads to richer language environments, stronger socio-emotional development, and improved readiness for school. The change we seek is a shift from viewing education as something that begins in classrooms to recognising it as something that starts at birth. When caregivers are equipped with simple, evidence-based tools, learning becomes continuous, inclusive, and embedded in daily life. Over time, we hope this strengthens the connection between homes, communities and Zimbabwe's early childhood system, so that families are recognised as central partners in early learning, and so that every Zimbabwean child arrives at school ready to learn.

About the innovation

Why did you create this innovation?

Zimbabwe has roughly 2 million children under five, and how they are talked to, played with and read to in these earliest years shapes the rest of their lives. Yet most young children in Zimbabwe spend their formative years at home rather than in early learning settings, and pre-primary attendance remains low, particularly outside major urban areas. Caregivers, who are children's first teachers, often have little access to practical, evidence-based guidance on how to support early learning, language development and school readiness through everyday interactions.

When parents do seek information, they turn to family members, neighbours or unverified online sources. The advice is inconsistent, sometimes outdated, and rarely tailored to a child's age or stage. National health and ECD services do extraordinary work, but reach is constrained by distance, time between visits and the limits of what can be conveyed in a short consultation.

Rerai Umntwana was created to address this gap. Developed jointly by UNICEF and the Ministry of Health and Child Care and aligned with Zimbabwe's National Development Strategy 1 and ECD policy framework, it places trusted, evidence-based guidance directly into caregivers' hands in Shona, Ndebele and English. The aim is simple: every Zimbabwean child, urban or rural, should benefit from the responsive, playful, language-rich early years that the science of child development tells us matter most.

What does your innovation look like in practice?

Rerai Umntwana is a free Android and iOS mobile application bringing together evidence-based content for parents and caregivers of children aged 0 to 6. Available in Shona, Ndebele and English, it is designed for everyday use in Zimbabwean homes, including in low-connectivity rural areas, and works fully offline once installed.

At the heart of the app is a library of 250+ interactive games and activities supporting early learning across four developmental domains: language and communication, cognitive, socio-emotional, and motor. Activities use everyday household items. A WHO-aligned developmental milestone tracker helps caregivers observe their child's progress and links each milestone to relevant play activities that build the next skill.

These early learning tools sit alongside 550+ evidence-based articles spanning the six domains of the Nurturing Care Framework, including health, nutrition, safety and caregiver wellbeing, recognising that early learning does not happen in isolation from a child's wider development. Content is personalised to the child's age and developmental stage, so caregivers receive timely, relevant guidance rather than having to search.

In practice, families use the programme in short, everyday moments: playing a simple game, responding to a child’s behaviour, or understanding how to support a new skill. By embedding learning into daily routines, Rerai Umntwana helps transform the home into a child’s first learning environment.

How has it been spreading?

Rerai Umntwana was launched in February 2026 in partnership with the Ministry of Health and Child Care, and is being rolled out through Zimbabwe's national health and ECD service delivery systems. Spread is deliberately government-led: the Ministry owns the platform, sets content priorities, and promotes it through official channels alongside organic growth among parents.

In the early months, focus has been on integrating the app into existing service touchpoints. Health professionals and community workers introduce caregivers to the app during antenatal, postnatal and child health visits, and use it as a shared reference during consultations. Push notifications reach parents during nutrition campaigns, immunisation drives and at key parenting moments tied to a child's age.

In addition, complementary outreach is being built through community events, civil society organisations working with vulnerable families, and ECD practitioners who use the activities and milestone tracker in their work.

Over the next two to three years, the goal is to reach a meaningful share of caregivers of children aged 0 to 6 nationally, deepen integration with the Impilo digital health management system, and grow a strong local content pipeline so the app increasingly reflects Zimbabwean voices and cultural practices.

Together, this approach ensures that Rerai Umntwana is not a standalone tool, but part of a broader ecosystem supporting early childhood development and school readiness at scale.

How have you modified or added to your innovation?

Rerai Umntwana was developed in close consultation with the Ministry of Health and Child Care, civil society partners and Zimbabwean parents to ensure cultural and contextual relevance from the outset. Content has been adapted, not translated, into Shona and Ndebele alongside English, with examples, scenarios and visuals reflecting Zimbabwean homes, foods, play environments and family structures.

Offline functionality has been prioritised so the app remains useful in rural and low-connectivity communities. The visual identity, app name and core messaging draw on Shona and Ndebele linguistic and cultural meaning, positioning caregivers as the primary educators and nurturers of their children. New early learning content is continuously being added, with local ECD specialists reviewing activities to ensure they reflect Zimbabwean child-rearing practices and respond to gaps identified by parents themselves.

Continuous feedback from caregivers and service providers is being used to refine and strengthen the programme over time.

If I want to try it, what should I do?

Getting started with Rerai Umntwana is simple and free. Here is how:

For parents and caregivers: Download the Rerai Umntwana app for free from the Google Play Store (Android) or the Apple App Store (iOS). Once downloaded, parents can create a profile for their child by entering their name, date of birth, and a few other details. The app will immediately begin offering parents age-tailored guidance, activities, and reminders relevant to their child's stage of development. The app works offline, so parents can access content even without an active internet connection after the initial download.

For pre-school teachers, health workers and other service providers: Rerai Umntwana has been designed to complement their work. Once service providers download the app, they can familiarise themselves with its content and tools, and begin recommending it to caregivers during home visits or clinic consultations. They can use the vaccination tracker and milestone tools together with families to enrich their interaction and encourage caregivers to continue engaging with the guidance between visits. Early childhood educators can use activities and games to enhance early learning activities.

There are no subscription fees, no advertising, and no collection of personal data, ensuring safe and equitable access for all families.

Implementation steps

Step 1 – Download and set up the app
Download the free Rerai Umntwana app from the Google Play Store or Apple App Store. Open the app and select your preferred language. Create a child profile by entering basic details (name, date of birth, gender). If you are pregnant, select the pregnancy option to begin receiving prenatal guidance immediately.
Step 2 – Explore age-tailored content
Once your child's profile is set up, browse the home screen to find articles, videos, and activities personalised to your child's age. Read one article or watch one short video in a topic area relevant to you today, such as play, learning, developing new skills.
Step 3 – Try a play activity with your child
Navigate to the Games section and choose an activity suitable for your child's age. Follow the simple instructions using everyday items found at home. Spend 10–15 minutes engaging with your child. Notice their responses and reactions and look for it in the Development Milestones and tick the ones that apply.
Step 4 – Use the app regularly
Return to the app for ideas, guidance, and support as your child grows and their needs change.
Step 5 – Share with other parents and caregivers
Encourage other parents, family members, community workers or practitioners to try the app and use it to support early learning at home.