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A free digital food education program for primary schools designed to change the conversation around vegetables for kids


Marker Eltwood, Australia
Phenomenom brings together the latest research in societal trends, student engagement and positive psychology to make fresh food (especially veg!) an exciting part of every classroom. Rather than teaching food in isolation, these 25 live-action-plus-animation webisodes provide an engaging spring-board to curriculum-aligned resources designed to integrate across key learning areas for gr. 3-6.

Less than 1% of Aussie kids are hitting their RDI of vegetables

“A lot of the language around food education can feel worthy at best, and didactic at worst, teaching kids *what* to think about food, rather than how to think about it,” Zaslavsky explains. “Our format means that the audience is learning through kids their own age on the screen - vicariously absorbing better attitudes to food and to school!”

Alice Zaslavsky, Project Leader & Host

Building on a decade of experience across food media and pedagogy, food educator, television host, and best-selling children’s book author Alice Zaslavsky, reckons she’s found it. Zaslavsky plans to enlist the help of fellow Australian teachers to get the message out there, by arming them with a fully curriculum-aligned food education resource and digital series that can be integrated into their existing lessons across English, STEM, the arts and the humanities.

Set in a classroom of ‘the very near future’, Alice is joined by a class of Super Natural Learners. “The best thing that we did was cast curious, sparky kids,” Alice explains. “Then let them be themselves and learn and follow them around with cameras. Even if they started at a point where they hated all vegetables (and honestly, some did) by the end, they were tasting ingredients and smelling and touching - a significant step forward. That was so heartwarming for me, because the whole point is to affect as many kids as possible. We've already done that with at least seven.”

So how does Phenomenom differ? Well, it zooms light-years away from the typical worthy health message and focuses on the fact that vegetables are, objectively, pretty darn amazing. Every sprout has a story that binds soil and seeds. The key is in creating situations for kids to discover the wonder for themselves, whether that be doing pushups with an olympian, or exploring space with a real  astronaut, or learning to garnish with a MasterChef Judge.

This sort of experiential, student-led learning is carried over into free integrated teaching resources for grades 3-6, aligned to specific Learning Outcomes on the Australian Curriculum. Hands-on, entertaining lessons and activities will encourage further inquiry and deeper retention of information through a multi-sensory approach. 

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Intended Outcomes
8 - 12
Age Group
Resources Needed
This program is designed to be integrated by classroom teachers into their existing 3-6 curriculum. Code-aligned resources are available as printable PDFs and access is entirely free. Teachers are able to search curriculum codes directly, or explore by subject, theme or topic. Students can explore the website further at home too, via a dedicated interactive website.

See this innovation in action.

HundrED Victoria Spotlight - Phenomenom
Growing Vegetables At Home Ft. Paul West | Old Boot
How Does Phenomenom Work?
Australian Olympic sprinter Morgan Mitchell talks to two of the Super Naturals about what she eats to keep her at the top of her game.
"What do you want to be today?" The interactive Ph! website optimises assets to aggregate according to its user's aspirations.


Inspired to implement this? Here's how...

For Teachers
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For Students
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How To Guide: Phenomenon
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