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Never Deprive A Learner

Noon Open Borders Learning Enablement (NOBLE) Program

location_on Saudi Arabia
Improving learning outcomes for less-privileged students by giving them free access to quality education from top teachers in the country and one-to-one mentorship support through Noon's e-learning platform.
Bilal Musharraf, Executive Director (NOBLE)
"We are keeping our eyes peered at the periphery of Noon's observable universe of users to help students from marginalized segments get the best out of online learning."

Bilal Musharraf, Executive Director (NOBLE)


HundrED shortlisted this innovation

HundrED has shortlisted this innovation to one of its innovation collections. The information on this page has been checked by HundrED.
Key figures

Innovation Overview

Target Group
95 000
Updated on August 9th, 2022
about the innovation

Why did you create this innovation?

Millions of students have low levels of literacy & numeracy skills in low income countries due to poor teaching quality, teacher absenteeism & lack of educational infrastructure. These compounded with an absence of mentorship, lead to decreased learning outcomes.

The NOBLE program enables underserved students to break geographical & economic barriers & provides equal access to quality education.

How does your innovation work in practice?

The NOBLE program utilizes Noon’s e-learning platform to provide less-privileged students with live, online tutoring support from top teachers in the country for free, bridging the gap between the education they receive vs. the students from privileged backgrounds receive. These underserved students also receive one-to-one mentorship & access to skill-based courses on the Noon app. This approach has been tested in Saudi Arabia, before it was scaled to Pakistan & India, & a research published in the 20th IEEE conference on Machine Learning Applications concluded that students were able to improve their rate of passing by upto 17.5% through Noon.

Moreover, Noon offers some unique features including but not limited to:
- Live sessions by top teachers which are also available as recordings (playbacks)
- Playbacks can be viewed with friends for a collaborative learning experience
- Interactive elements such as live chat during classes, gamification features & quizzes

How has it been spreading?

This Program has expanded to Pakistan & India in the past year as it is highly scalable, adaptable & cost-effective. Unlike a brick-and-mortar school, which is time consuming & costly to build, the NOBLE program allows a student to study online from top teachers of the country. 95,000 students have benefited thus far, & the aim is to impact 1 million students by 2025.

The target audience is students in low-fee private schools or NGO/Public schools. We are scaling our impact through partnerships with these schools & providing students free access to paid courses on the Noon app for which they require a low-priced smartphone & Wi-Fi / cellular data. According to initial surveys with these schools, approximately 50% of the students have latent access to smartphones & connectivity.

If I want to try it, what should I do?

We are actively looking to expand the reach & impact of our program, & happy to partner with those who share our mission of never depriving a learner. Please reach out to us on:


See this innovation in action

Causal Analysis of Online Math Tutoring Impact on Low-income High School Students
The use of on-line tutoring, especially after the COVID-19 pandemic, has increased dramatically. It has become clear that measuring the effectiveness of on-line tutoring, especially on low-income students, is much needed in such difficult times. This paper, which is based on observational data collected before the COVID-19 era, is targeting measuring the impact of a web-based math tutoring program, Noon Academy, on the academic achievement of low-income high school students (grades 10 to 12) in Saudi Arabia. We use a large amount of data collected in a student registration process and two Bayesian generalized linear models (GLM) to measure the tutoring causal effects. Model 1 uses a binomial logistic regression to predict the impact of enrolling in the tutoring program on the rate of passing in a number of students. Model 2 uses a multi-level Beta regression to measure the impact of the number of minutes on the total mark. Model 1 results show that giving math tutoring to higher-failing-risk students significantly improves the rate of passing by +5 %, reaching a maximum of + 17.15 % in some classes of students. Model 2 shows a significant positive impact of the number of tutoring minutes on the yearly math mark (max of 100), reaching an average of +3.52 marks for the highest number of minutes taken. The paper presents an application of a causal analysis approaches on a real-life social problem. It demonstrates how the model is used to obtain a measure of the impact with quantifiable uncertainty that can be used in practice.Published in: 2021 IEEE Symposium Series on Computational Intelligence (SSCI):
NOBLE Scholarships for children of Pakistan Cables' electricians
Noon has joined hands with Pakistan Cables to offer educational scholarships for the children of its Loyalty Club members. Through the NOBLE scholarship, children studying in grades 9 - 12 can avail free access to Noon Plus, paid academic courses available via the Noon app. The students also receive one-to-one mentorship support and access to skill-based courses as part of the NOBLE program.
A Path Towards Democratizing Access to Education - NOBLE


Achievements & Awards

May 2022
Innovation page created on

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