Our traditional schooling system is failing our early-grade learners - both academically and in acquiring important life skills. 30% of the students can't read Bangla (mother tongue), 66% can't do basic math when they complete primary level. The teacher skill is so poor that one can't rely on them to give a good foundation for life for our children.
With Goofi, we are building the 'Disney for Education' keeping our beloved characters, and storytelling at the center. We started with book publishing on topics and themes like creativity, critical thinking, emotional intelligence and values based on the Future Skill Curriculum we developed. Then we started to bring those contents in the form of audio-visuals, muppets, learning toys and finally TV show. In the capital Dhaka, 30% children already knows our characters. They visit schools, organize sessions with children and give them important life lessons. We are now partnering up with other brands like Grameen-Danone to talk about nutrition with children. We partnered with UNHCR to work on empathy and peace by focusing on Rohingya refugee. Just like Disney is bringing entertainment to kids through powerful storytelling and likeable characters, we are doing using the same methods to prepare children for the future with the 21st century skills.
We have reached a total of 3 Million children till date through all medium. We are directly impacting over 100,000 children through our books and contents. Our goal is to reach 10 Million children in next 3 years.
We have published our contents in Bengali and English. And translating to other languages too. Some of our e-books are quite popular and being used in 30 countries around the world. From the beginning, we have developed our characters and storytelling with a global focus. So, it should be fairly easy to use in other country. Contact: Waliullah Bhuiyan, bhuiyan.waliullah@gmail.com
