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In the fall of each year kids everywhere take part in the Cardboard Challenge as a way to gear up for Imagination’s Day of Play.

Global Cardboard Challenge

It all began following the overwhelming success of the short film, 'Caine's Arcade’, the story of a 9-year boy and his elaborate cardboard arcade. Imagination’s Day of Play commemorates the flash mob that came out to make Caine's day in the film. It’s an opportunity for communities all over the world to come together in big and small ways to celebrate the creativity of kids just like Caine!

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Innovation Overview

5 - 18
Age Group
1 925 272
Updated on May 5th, 2021
about the innovation

Inviting the World to Play

Launched from the overwhelming global response to the short film, "Caine's Arcade," the Imagination Foundation was founded to find, foster and fund creativity and entrepreneurship in children around the world to raise a new generation of innovators and problem solvers who have the tools they need to build the world they imagine.

We envision a world in which creativity is a core social value and a critical skill developed in every child; where the innate passion, curiosity and creativity of children is nurtured in schools, homes and communities everywhere; where all children are taught to be creative thinkers and doers, and encouraged to make their very best ideas happen in the world.

Why should I host a Cardboard Challenge?

Because creativity is the most critical skill for the future! And the Global Cardboard Challenge is one of the best ways to foster it. Oh, and also, because it’s really fun!

By hosting a Cardboard Challenge, you are joining our global community of parents, teachers, and business and nonprofit leaders who are helping us realize our mission of fostering creativity and entrepreneurship in kids.

The Cardboard Challenge is a fun, easy to organize learning experience that fosters creativity and other 21st century skills. Skills like:

  • ingenuity and resourcefulness
  • perseverance
  • collaboration and teamwork
  • critical thinking

Give it a try!

How do I host a Cardboard Challenge?

Hosting a Cardboard Challenge is simple and fun! All you need is a location (e.g., a classroom, local park, backyard, driveway, community center), kids (show them ‘Caine’s Arcade‘ to get them inspired), cardboard and recycled materials, and some imagination.

A Cardboard Challenge can happen in school or outside school. If you’re a parent, host one in your backyard with friends and family, or team up with a local school, business, nonprofit or other community organization. If you’re an educator, organize a Cardboard Challenge with your class, or get the entire school school involved. You can also host a Challenge for the kids in your after-school club or youth organization or through your company. Check out a few of the resources available on this site, and join the Facebook Group, “Global Cardboard Challenge for Everyone.”


Achievements & Awards

April 2020
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