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Perfect for classrooms of the future


location_on United States
The Formative platform is a student response and assessment system designed to provide real-time insights into individualized learning. Offering vetted pre-made assessments, instant performance insights at all levels, bidirectional feedback, and nearly infinite customization, Formative is the best way for teachers and administrators to understand student success.
Craig Jones, Founder and CEO
At Formative, we aim to eradicate the need for summative assessment while adding up to 8 months of learning impact per student per year.

Craig Jones, Founder and CEO


HundrED has not validated this innovation

Anyone can submit their innovation to HundrED Open. All information on this page is provided by the innovator and has not been checked by HundrED. Innovation page has been created by Craig Jones on September 9th, 2021
Key figures

Innovation Overview

Target Group
360 000
Updated on June 28th, 2022
about the innovation

Why did you create this innovation?

As a former science teacher, founder Craig Jones recognized the need for greater insight into how his students were performing against standards. In response, he built a platform to help understand his students’ strengths and weaknesses. We believe teachers deserve faster, better formative teaching tools, making ​​summative assessment no longer the primary way to understand student learning.

How does your innovation work in practice?

Formative’s flexibility in creating, assigning, and acting on assessments gives a confident, thorough understanding of their students’ progress. Teachers can create new “formatives” (assessments) from a wide variety of question types, or upload and transform existing content into the platform. Teachers can also borrow existing content from our Library of over 120,000 assessments, many of which are aligned to best-in-class curricula. All formatives can be tagged to existing state & national standards, helping teachers easily track student growth through our Tracker tool. Additionally, Common Assessments in Formative help administrators ensure that data is standardized across their districts.

Formative empowers teachers to provide instant, individualized feedback, helping target foundational knowledge. Both students and teachers can create text, drawing, audio, or video content for any question or answer in the platform, making learning truly personalized.

How has it been spreading?

Across the U.S. and the world, educators know, love, and trust Formative to help them understand how their students are learning. During the 2020-2021 school year, over 360,000 teachers used Formative to deeply understand their students’ progress.

Our achievements have been (and will continue to be) focused on continually improving Formative through feedback from teachers and administrators. In the past year, we’ve added new question types, added rubric functionality, designed assessments to accompany leading curricula, and much more.

If I want to try it, what should I do?

Formative is forever delivering our high quality assessment solution, for free. Teachers can create a free user account at For department, school, or district-level implementations, please contact

Detailed information on setup, use guides, and more can be found at


Achievements & Awards

September 2021
Innovation page created on

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