Contact innovator

A child's guide to building socio-emotional vocabulary

A-Z of You and Me

location_on India
Every child learns the alphabet. We are capitalising on the fact that all over the world when a child is introduced to the English language, they are taken through the alphabet. We explore topics like inclusivity, mindfulness, consent and kindness through letters. This is a physical resource builds on the child’s SEL vocabulary, helping them understand themselves better and connect with people.
Co-founder and CEO - Journey Matters
"love the concept of teaching kids A-Z.. must must must buy these A-Z of you and me. there are many words which we want our child to learn and from this flash cards it is easy!" - A Parent

Co-founder and CEO - Journey Matters


HundrED has not validated this innovation

Anyone can submit their innovation to HundrED Open. All information on this page is provided by the innovator and has not been checked by HundrED. Innovation page has been created by Drishti Goenka on April 12th, 2022
Key figures

Innovation Overview

Target Group
2 000
Updated on August 9th, 2022
about the innovation

Why did you create this innovation?

This is a pandemic invention. Virtual schooling had begun and we were beginning to see how each grade was adapting to learning from home.
- It was quite a challenge to have our youngest learners be engaged in a virtual class.
- The need to express verbally became important because it was what was needed to connect virtually.
- Learning letters wasn't exciting enough.

How does your innovation work in practice?

- Accurate identification and labeling of constructs such as: anger, frustration, jealousy and embarrassment, enables children to understand and successfully manage situations in which such feelings arise. (Elia M.J., 2014)
- Only through interaction SEL skills emerge, grow and change over time. This development can begin in its earliest years continuing throughout childhood and adolescence. (Jones, S.M. & Kahn,J., 2017)
- Integrating SEL with academics is foundational to the success of young people. (Jones, S.M. & Kahn,J., 2017)

The resource is a set of alphabetical flashcards. For each letter there is an associated SEL word (chosen with the expertise and insights shared by educators and parents). It captures a range of feelings. Each word is defined in a child-friendly manner, accompanied by an illustration of a relatable situation, and a reflective prompt to facilitate a discussion between the adult and child.

How has it been spreading?

We launched our product in October 2021. In 6 months, we have sold 120 boxes to parents, donated 25 boxes to under-resourced schools and trained 500 teachers through our product trainings.

If I want to try it, what should I do?

You can reach out to us at drishti@journeymatters and we will help you with the process. :)


Achievements & Awards

April 2022
Innovation page created on

Spread of the innovation

loading map...