We collaborated with Disney to launch this initiative after recognizing the significant growth of Latin America's audiovisual industry & the corresponding demand for technical skills. Yet, individuals from underrepresented groups often find these opportunities inaccessible. Our program aims to bridge this gap by providing targeted training that meets the industry's needs and enhances accessibility
We designed a learning path focused on knowledge of audiovisual production, including concepts of Audiovisual Language, genres, and formats, as well as legal and human resources issues in the industry. This includes in-person visits to production companies and a module dedicated to various tools for creating professional profiles in the audiovisual sector. The innovation has the
Core Cycle in Audiovisual Production consisting of 5 units: Centered on emerging and current aesthetics, with notions of Audiovisual Language, as well as genres and formats. The curriculum also includes legal issues and human resources, complemented by a glossary specific to the discipline of production.
Employability in 1 unit: to reinforce and provide tools related to the creation of a professional profile and job search in the audiovisual industry.
Experiential learning in productions: Throughout the training, participation includes various visits and experiences in productions at their different stages.
The outreach strategy of FocoLatam was focused on establishing partnerships with local and regional organizations catering to the program's target demographic. Leveraging the success stories and word-of-mouth recommendations from past participants, the initiative tapped into a powerful network effect. Furthermore, social media platforms and press publicity served as vital channels for amplifying the program's message. By employing a combination of partnership-building, testimonial-driven marketing, and digital outreach, the program aimed to effectively engage with its intended audience and foster widespread participation
If you want to join Foco Latam you can access our webpage at: https://www.focolatam.org/ and sign in through the inscription form until May 19th. Afterwards you should check our site (https://www.eidosglobal.org/) and contact us to find out when further calls for candidates are open