After 25 years of teaching English, I kept seeing the same problem: students studied for years, passed exams, and memorized vocabulary, yet they froze when asked to speak. The traditional system focuses heavily on grammar and translation rather than real communication.
I created Visual English to solve this “silent classroom” problem. I wanted children to think in English, not translate in their heads. By using structured visual prompts instead of static text, students begin speaking naturally from day one. The innovation was born from real classroom frustration and years of practical experience.
practice, Visual English is a structured, visual-first learning ecosystem. Teachers use ready-made digital slides filled with carefully selected images designed to trigger conversation.
Instead of explaining grammar rules first, teachers ask guided questions based on visuals. Students respond verbally, building fluency through repetition and context.
The platform includes 10 curriculum levels, 178 structured units, and over 20,000 visual assets. It reduces teacher preparation time to near zero and increases active speaking time in class.
The next phase includes an AI-powered speaking assistant trained on our structured method, giving children a 24/7 conversation partner.
Visual English began in my own language school and expanded organically through book sales, teacher referrals, and classroom adoption.
We have reached over 1,000 learners and maintain strong retention in partner schools. Our work has gained international recognition: we ranked Top 3 globally at the Lovable SHIPPED competition out of 6,000 startups, won the Global Education Innovation Award, were shortlisted for the QS Reimagine Education Awards, secured funding from the Swiss Contribution and EU Regional Development Funds, and are currently participating in a DOHE Accelerator Program in London.
Growth has been driven by word-of-mouth, teacher communities, startup accelerators, and education innovation networks. We are now transitioning from local classroom implementation to international digital scaling through our platform and upcoming AI expansion.
The innovation began as printed worksheets, then evolved into structured books, and later into a full digital teacher platform.
We shifted from a product-based model to a subscription-based system to enable scalability and recurring revenue.
We are currently developing Vizzy, an AI chatbot trained on our structured speaking framework, which transforms our classroom methodology into a scalable global solution.
We continuously refine content, improve visual quality, and strengthen the structure based on classroom feedback.
You can try Visual English immediately.
Without logging in, you can access the first unit of every level for free.
We also offer a freemium model:
– The first 20 visuals in each unit are accessible without payment
– A 7-day full-access trial unlocks the entire platform
Teachers can explore complete lessons, slides, and speaking prompts before committing.
This allows educators to experience the methodology in action and see how quickly students begin speaking.
