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An ad-free, child-friendly search engine for kids who are taking their first steps on the internet


location_on Exeter, United Kingdom
Swiggle is a child-friendly search engine helping children take their first steps on the road to safe online searching. Swiggle is powered by Google Custom Search and filters results using Google SafeSearch but also, uniquely, prevents inappropriate search terms. Swiggle also filters both results and search terms to prioritise educational and age-appropriate content.
David Wright, UK Safer Internet Centre Director
It's vitally important that we create an online environment that encourages safe, creative, and accessible internet use. Education is a cornerstone in achieving this.

David Wright, UK Safer Internet Centre Director


HundrED has not validated this innovation

Anyone can submit their innovation to HundrED Open. All information on this page is provided by the innovator and has not been checked by HundrED. Innovation page has been created by Joe Clarke on July 30th, 2019
Key figures

Innovation Overview

Target Group
500 000
Updated on January 28th, 2021
about the innovation

Swiggle is a safe search tool for kids, created by SWGfL

What we do?

Swiggle is a child-friendly search engine, made by SWGfL, that helps kids conduct safe searches online.

Using Google Custom Search, Google SafeSearch, and SWGfL's own parameters (honed over nearly two decades of work in online safety), Swiggle delivers search results that are informative and trustworthy.

Swiggle helps young people experience the internet for what it should be - a tool that fosters creativity, curiosity, and growth.

Why we do it?

We believe that the internet is one of the best tools young people have at their disposal. When used safely and correctly, the internet can revolutionise a young person's understanding and experience of the world - opening borders, broadening minds, and encouraging innovation.

The internet also needs to be a safe place for all this to happen. Young people may not be aware of risks online, especially when they first start using the internet. This is why we made Swiggle - to give children a safe and successful start to being online, and to ensure parents, teachers, and carers know that the young people in their care are safe online.


Achievements & Awards

July 2019
Innovation page created on

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Inspired to implement this? Here's how...

Visit the website
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Search, make homepage, or install extension
There are several ways you can use Swiggle, with each giving you different levels of coverage and support.
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Happy searching!
You'll be good to go, confident in the knowledge that your kids are searching safely.
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