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location_on Exeter, United Kingdom

An ad-free, child-friendly search engine for kids who are taking their first steps on the internet

Swiggle is a child-friendly search engine helping children take their first steps on the road to safe online searching. Swiggle is powered by Google Custom Search and filters results using Google SafeSearch but also, uniquely, prevents inappropriate search terms. Swiggle also filters both results and search terms to prioritise educational and age-appropriate content.


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Target group
July 2019
It's vitally important that we create an online environment that encourages safe, creative, and accessible internet use. Education is a cornerstone in achieving this.

About the innovation

Swiggle is a safe search tool for kids, created by SWGfL

What we do?

Swiggle is a child-friendly search engine, made by SWGfL, that helps kids conduct safe searches online.

Using Google Custom Search, Google SafeSearch, and SWGfL's own parameters (honed over nearly two decades of work in online safety), Swiggle delivers search results that are informative and trustworthy.

Swiggle helps young people experience the internet for what it should be - a tool that fosters creativity, curiosity, and growth.

Why we do it?

We believe that the internet is one of the best tools young people have at their disposal. When used safely and correctly, the internet can revolutionise a young person's understanding and experience of the world - opening borders, broadening minds, and encouraging innovation.

The internet also needs to be a safe place for all this to happen. Young people may not be aware of risks online, especially when they first start using the internet. This is why we made Swiggle - to give children a safe and successful start to being online, and to ensure parents, teachers, and carers know that the young people in their care are safe online.

Implementation steps

Visit the website

Visit https://swiggle.org.uk/ to access the Swiggle search engine.

Search, make homepage, or install extension

There are several ways you can use Swiggle.

1) You can visit the website and search when you need it. 

2) You can make the website your homepage, so it is first thing you see when you open your browser.

3) You can install the browser extension on Chrome and Firefox. This gives you the option to make Swiggle your default search engine and also makes accessing our screen blocker quicker and easier.

Happy searching!

With your kids now using Swiggle as their search engine, you can be sure that they are only finding useful, appropriate content online.

This is the start of a beautiful relationship with the internet - nice work!

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