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An ad-free, child-friendly search engine for kids who are taking their first steps on the internet


Exeter, United Kingdom
Swiggle is a child-friendly search engine helping children take their first steps on the road to safe online searching. Swiggle is powered by Google Custom Search and filters results using Google SafeSearch but also, uniquely, prevents inappropriate search terms. Swiggle also filters both results and search terms to prioritise educational and age-appropriate content.

Swiggle is a safe search tool for kids, created by SWGfL

David Wright, UK Safer Internet Centre Director
“It's vitally important that we create an online environment that encourages safe, creative, and accessible internet use. Education is a cornerstone in achieving this.”

David Wright, UK Safer Internet Centre Director

What we do?

Swiggle is a child-friendly search engine, made by SWGfL, that helps kids conduct safe searches online.

Using Google Custom Search, Google SafeSearch, and SWGfL's own parameters (honed over nearly two decades of work in online safety), Swiggle delivers search results that are informative and trustworthy.

Swiggle helps young people experience the internet for what it should be - a tool that fosters creativity, curiosity, and growth.

Why we do it?

We believe that the internet is one of the best tools young people have at their disposal. When used safely and correctly, the internet can revolutionise a young person's understanding and experience of the world - opening borders, broadening minds, and encouraging innovation.

The internet also needs to be a safe place for all this to happen. Young people may not be aware of risks online, especially when they first start using the internet. This is why we made Swiggle - to give children a safe and successful start to being online, and to ensure parents, teachers, and carers know that the young people in their care are safe online.

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Innovation Overview
Target Group
500 000
Tips for implementation
Visit to perform a search, set the website as your homepage, or install the browser extension to make Swiggle your default search engine. Coming later this year is a free, native iOS app to make safe searching even easier for young people using iPads.
Contact information

See this innovation in action

New Swiggle protects children as they take their first Net steps


Achievements & Awards


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Inspired to implement this? Here's how...

Visit the website
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Search, make homepage, or install extension
There are several ways you can use Swiggle, with each giving you different levels of coverage and support.
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Happy searching!
You'll be good to go, confident in the knowledge that your kids are searching safely.
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