MediaSmarts is Canada's centre for digital and media literacy. Since our founding as a nonprofit in 1996, we have worked to ensure that all Canadian children and youth have the critical thinking and ethical decision-making skills they need to actively use and understand all the media they consume. We do this through our research, which includes the Young Canadians in a Wired World project, ongoing since 2001; our public outreach and awareness efforts; and our resources for parents, teachers, youth, and other audiences, which are used across Canada and around the world.
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